Privacy Notice – Players Play
Date: 17/12/2025
Introduction
Our Company, under the name “OPAP S.A.” and having its registered office at 112 Athinon Avenue,
Athens (hereinafter referred to as “the Company”), is, under applicable law, the Data Controller for
the processing of your personal data in the context of providing games of chance services
conducted through Video Lottery Terminals (VLTs), as well as under the Accession Agreement you
conclude with the Company.
The Company has implemented all appropriate technical and organizational security measures to
protect your personal data against unauthorized access, misuse, loss, or destruction. We make
every effort to keep your personal information secure at all times by applying the latest technologies
and continuous controls.
This notice aims to inform you about the types of personal data collected, the manner and purposes
for which they are processed, the third parties to whom such data may be disclosed, and the rights
you have, in compliance with the General Data Protection Regulation (GDPR – Regulation (EU)
2016/679), Law 4624/2019, and the applicable data protection legislation.
If you also use the allwyn Play App, please refer to the specific terms and the privacy notice
applicable to the app, as published in the relevant section of the application.
Categories of personal data that we process
Τhe collection and processing of your personal data is carried out by the responsible, authorized
employees/associates of the Company and relates to the information you voluntarily disclose to us
when submitting the application for issuing the Individual Player Card or subsequently, always in
accordance with applicable laws and regulations. Specifically:
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Identification and demographic data, such as full name, father’s name, date and place of
birth, ID/passport number, issuance and expiry date, issuing authority, personal citizen
number (optional), gender, nationality, permanent address, city, postal code, and data
derived from verification documents requested for proof of the above (e.g., ID/passport).
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Contact details and communication preferences, such as landline (optional) and mobile
phone number, email address (optional), preferred communication channels (SMS, email,
phone call), as well as records of consent/withdrawal for marketing communications
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Gaming activity and playing behavior data, such as the stores you visit, the VLT machines
you choose, the games you participate in, the amounts you wager, the time and duration of
your sessions, and significant changes in your gaming behavior (e.g., average daily loss,
exceeding set limits), in accordance with the Regulation.
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Data from your optional participation in loyalty programs and other special activities, such
as points collected, rewards, and data required for participation in activities subject to terms
and conditions (e.g., draws, tournaments, missions, events etc), including third-party details
you voluntarily provide, AMKA (e.g., for ticket issuance), delivery address for prizes, and
audiovisual material from prize acceptance or participation in activities and related events.
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Data arising from service evaluations (e.g., participation in surveys) or data arising when
you communicate directly with the Company (e.g., submitting complaints or comments regarding services or other requests), such as data from recorded calls with our call center
and/or electronic written communication (email, chat sessions), as well as identity
verification details (e.g., ID, mobile provider certificate, or other documents that may be
requested when submitting requests to the Company and sent via mail or email). When you
contact us by phone, the Company may, in accordance with Article 4(3) of Law 3471/2006,
record and archive all telephone conversations and other electronic communications with
the Customer Service Department, and you will be informed of such recording at the start
of the call.
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Data related to Individual Player Card management requests, such as details required for
card replacement (loss/damage), card linking, updating personal details, as well as IBAN
and/or payment means identifiers where required for transaction processing.
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Compliance and audit data, such as tax details, electronic account identifiers, transaction
details (e.g., timestamp, amount, store code), winnings certificates, and documents
required for AML/fraud prevention.
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Responsible Gaming data, such as self-exclusion details (type/duration), account
reactivation requests, and application of cooling-off mechanisms based on gaming activity
parameters.
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CCTV image data, i.e., your image captured by closed-circuit television (CCTV) systems
operating in PLAY stores for security purposes and compliance with regulatory
requirements.
Why we collect personal data
The above information and the personal data collected by the Company will be stored in Company’s
databases and servers, always in accordance with the provisions of the applicable legislation and
in particular those provisions on the protection of the confidentiality of communications and the
protection of the individual with regard to the processing of personal data. The legal basis, as well
as the purposes of processing are the following:
- Contract
Processing necessary for the performance of the terms of our contractual relationship and for
the provision of the Company’s games of chance services to you. Within this context, we process
your data for the following purposes:
-
To create, operate and manage each Player’s Account, in accordance with the terms of
the Agreement of Accession.
- To process transactions, including payments.
- To manage all types of requests and/or requests related to the Individual Player Card,
such as card replacement (loss/damage), card linking, and updating personal details.
- To enable participation in loyalty programs and activities associated with the Player Card,
in accordance with the specific terms and conditions of the loyalty program (if you
participate) and the specific terms of individual activities (e.g., draws, competitions,
tournaments, prize acceptance), and to process data required for organizing and
executing such activities
- To process transactions, including payments.
- Legal Obligation
Necessary processing for compliance with our legal obligations. Within this context, we process
your data for the following purposes:
- To comply with applicable legal and regulatory frameworks governing the VLT gaming market.
- To conduct the necessary security controls, both by capturing images from the CCTV circuits
installed in PLAY stores and by identity verification and age confirmation of the Customers,
through the control of their identification documents and through the use of their contact
details, so as to ascertain that they indeed belong to you. It is clarified that for the operation
of CCTV circuits in allwyn stores other than PLAY stores, the data controller is exclusively the
Agent, who determines the purpose and means of processing.
To comply with anti-money laundering (AML) and fraud prevention obligations, including
processing identification data, contact details, tax information, electronic account identifiers,
payment instrument identifiers (e.g., IBAN), winnings certificates, and transaction details (e.g.,
timestamp, amount, store code), applying appropriate monitoring mechanisms to detect
unusual or suspicious activities and take immediate action.
- To ensure Responsible Gaming obligations, which have been established in the context of
protecting society from addiction and of public interest, including, using all available evidence,
preventing participation by minors and individuals under 21, and protecting against excessive
gaming through analysis of gaming activity and player notifications.
With regard to compliance with the obligation to protect players from excessive participation
in the games, and in particular to timely intervene and inform them of the risks of participating
in the games, we process your playing behavior and the information you provide when you
communicate with us, using automated means and artificial intelligence applications, in order
to create a player profile. Based on each player's profile, appropriate communication and
measures (i.e. communication by telephone, automated notifications, other communications)
to protect players from excessive participation in the games are determined. For the
avoidance of doubt the abovementioned communications, for the above purpose of protecting
players from excessive participation in games, do not fall into the category of commercial
communications of par. D, which are carried out based on your consent.
Furthermore, the Company has activated a cooling-off mechanism for the protection of the
players, which is automatically triggered after considering parameters such as the
uninterrupted participation time of the player, the total amount of participation in games over
a period, and the pattern of gaming activity associated with increased risk of player
participation in the game, contrary to Responsible Gaming rules and practices.
- to manage self-exclusion requests (temporary/permanent) and account reactivation requests,
in accordance with the regulatory framework.
- Legitimate Interest:
Necessary processing for the purposes of the legitimate interests pursued by the Company, in
particular:
- To improve services, particularly by recognizing you when you call the customer service
center, so you receive priority and the representative has immediate access to your
account details.
- For the provision of evidence as to the transactions effected, by processing recorded oral
or written (in soft or hard copy) communication. Specifically, the mobile telephone number
provided by the Player will be also used for his/her immediate information in case of detection of transactions of his/her Individual Player Card that raise reasonable suspicions
of non-authorized use or of fraud, without this meaning that the Company undertakes the
obligation to detect any eventual non-authorized use or suspicious transaction.
- To conduct research with the aim of improving the range of products and services offered
based on Players' preferences.
- For statistical analysis of data in order to identify player trends and preferences so that we
can optimize the services, products, and experiences we offer to Players and develop our
commercial strategy
- To manage incidents within stores/agencies for security and risk prevention purposes, in
addition to legal compliance obligations.
- Consent
If you wish, by selecting the relevant fields at the end of the Declaration, you may give your
consent to the Company to process your personal data for the following purposes:
- To implement loyalty programs in accordance with Ministerial Decision No. 79292 EX
2020/23.7.2020 on “Establishing the Gaming Regulation on Commercial Communication of
Games of Chance” (Government Gazette B’ 3260/5.8.2020), as amended, allowing the
Company to process your personal data recorded in the Central Information System, mainly
data related to your gaming activity, to send you exclusive offers based on your gaming
behavior within loyalty programs.
- To carry out marketing communications, the Company may process your personal data
obtained outside the Central Information System, such as your contact details
You have the right to withdraw your consent for these purposes at any time. In such case, the
Company will cease any processing based on your consent, without affecting the lawfulness
of processing carried out before withdrawal or other processing described under sections A–
C.
Recipients
The processing of your personal data within the context of providing games of chance services is
carried out by the responsible, duly authorized employees of the Company. In addition, recipients
of your data may include:
- Partners acting on our behalf (Processors), to the extent necessary for better service and
the provision of our services:
- IT and gaming system service providers as well as technology providers for security
operations support and document verification,
- Customer service/call center providers,
- Advertising and communication delivery service providers, Partners for the
implementation of reward programs and actions under terms and conditions (e.g.,
courier service providers for prize delivery, event organization, etc.), to the extent
necessary for the provision of our services and fulfillment of related purposes,
- PLAY store agents, to the extent necessary for better service and the provision of
our services (e.g., submission of requests for issuance of Individual Player Card,
exclusion or reactivation requests, etc.).
- Third-party providers acting as Independent Controllers
- Financial institutions or payment service providers for transaction completion or
payment method identification,
- Partners for actions related to prizes (e.g., travel agencies, transportation
companies, hotels, sponsors, event organizers),
- Other Group companies for fraud control or anti-money laundering purposes, in
accordance with the applicable regulatory framework,
- Store agents when acting for their own purposes (e.g., reporting an incident for
security or staff protection reasons).
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Joint Controllers:
-
The Company and PLAY store agents for the operation of CCTV systems, in
accordance with the applicable regulatory framework and security obligations. It is
clarified that for CCTV operation in allwyn agencies other than allwyn PLAY stores),
the Controller is exclusively the Agent, who determines the purpose and means of
processing.
The Company ensures that its partners acting as Processors are under its control and act only on
its instructions and are bound by confidentiality obligations and compliance with applicable law.
We may disclose your data to competent judicial, prosecutorial, or administrative authorities or to
the Hellenic Gaming Commission (HGC) to the extent required by applicable legislative and
regulatory framework, upon relevant request or when obliged to submit a report with such data
without prior specific notice.
Where possible, we seek to ensure that the processing of personal data takes place within the
European Economic Area (EEA). However, your data may be transferred outside the EEA by the
above providers, particularly to the USA and the United Kingdom. In cases where data transfer
outside the EEA is required, the Company or its processors acting on its behalf will ensure that
such transfers are made either to countries for which there is an adequacy decision by the
European Commission or by applying appropriate safeguards, in accordance with the applicable
data protection legislation. It is noted that the USA and the United Kingdom are considered by the
European Commission as adequately safe countries for the transfer of your data
Retention Period
Your personal data is retained only for as long as necessary to fulfill the purposes of processing
and in accordance with applicable legal and regulatory obligations. Specifically, your personal data
will be retained for ten (10) years from the time of collection and, in any case, for five (5) years from
the termination of our customer relationship.
Specific retention periods may be defined in notices accompanying particular actions (e.g., reward
programs, draws, prize delivery), according to the applicable terms and conditions.
After the above periods, your data will either be securely deleted or anonymized for statistical
analysis purposes.
Your Rights
In accordance with applicable legislation, you have and you can exercise the following rights:
- right to access your personal data, as well as the information related to their processing;
- right to correct inaccurate or incomplete personal data of yours;
- right to erasure, subject to cases where data retention is necessary to comply with our legal
obligations;
- right to restrict the processing of your personal data, when explicitly provisioned by the
legislation;
- right to data portability in a structured, commonly used and machine-readable format (e.g.
USB)
- right to have your data (directly) transmitted to a different controller;
- right to object to the processing of your personal data, which is founded on our legitimate
interest; as well as
- the right to withdraw any consent you may have given at any time and at no cost.
If you exercise the rights of rectification, erasure, and restriction of processing of your data, these
requests will also be communicated to third-party recipients to whom the data was disclosed in the
context of providing games of chance services.
You can exercise any of the abovementioned rights by submitting a written request to the Company
in writing or by electronic means. Your request must include supporting documents verifying your
identity.
You can expect a reply to such a request within one (1) month following its receipt by the Company
and in any case, within three (3) months, if the complexity of your request or in general the number
of requests received, so requires.
Finally, you shall promptly notify the Company of any eventual change to the information that you
provided upon registering and opening your account.
Disclaimer
Company’s services are not addressed to persons below twenty one (21) years of age. Any person
who provides his/her details to us through any of our services warrants that he/she is above twenty
one (21) years of age. We do not take on any obligation or liability for the practices, actions or
policies that are beyond our control.
The present Privacy Notice may be amended. We will make sure to inform you on any amendment
but, in any case, we invite you to visit our Website regularly, where the updated Privacy Notice will
be posted. The latest version of this notice will also be available in printed form at PLAY stores, so
you can consult it at any time.
Finally, this notice was originally drafted in Greek and subsequently translated into English. In case
of any discrepancy between the Greek and the English version, the Greek text shall prevail.
Our Commitments
To ensure the minimization, accuracy, and completeness of the personal data it collects, the
Company undertakes to review the data at regular intervals to correct or securely delete data that
is no longer necessary for the purposes for which it was originally collected.
The Company has taken all appropriate technical and organizational measures, in accordance with
current technological standards and applicable laws and regulations, to ensure that the processing
of your personal data is lawful, appropriate, and secure against any unauthorized or accidental
access, disclosure, processing, deletion, modification, or other use
Contact Information
For any request relevant to the processing of your data, as well as in case you ascertain that we have not observed the principles stipulated in the present Privacy Notice, we kindly ask you to address, the soonest possible, OPAP Group's Data Protection Officer, using the following contact details: Website: www.allwyn.gr/gdpr | Address: 112 Athinon Ave., 10442, Athens | Telephone: +30 210 5798888 | E-mail: dpo@allwyn.gr
In case you deem we did not sufficiently address your request and the protection of your personal data is affected in any way, you may submit a complaint via the
special online portal to the Hellenic Data Protection Authority (Athens, 1-3, Kifissias Ave., P.C. 115 23, tel: +30 210 6475600).| Detailed instructions on the submission of complaints are provided on the Authority's
webpage.